How to use Instagram for business in order to connect with local customers and beyond.
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social media management

How to use Instagram for business in order to win more clients

Starting Out

Instagram is a fairly easy app to use but many companies don’t know how to use Instagram for business. It is different than a personal account and it should be given the proper attention. The great thing about Instagram is that it’s free. Instagram ads can be run but that is for another article. It’s primarily for use on mobile devices so you can find it in the app stores. As a business, you’ll want to register it as a business account and connect it to your Facebook page. As a business account, you’ll have more access to analytics and be able to see what your customers are doing.

How to Navigate in Instagram

On the main page of Instagram, there are a few buttons down at the bottom. There’s a home page button, a search button, the upload button, the love button and the profile button. The home page is where you can see what everyone is posting. The search button allows you to search for other profiles, specific hashtags, trending topics, pictures and videos that might interest you. The love button is where you can see who has liked or commented on your pictures. The love button also redirects you to a page where you can see what other people you follow are liking as well. You can see their “liked” content in real time. The profile button takes you to your own profile and feed. You can edit your profile, add links and change your profile picture.

instagram screenshot of business account

Adding Photos and Videos in Instagram

If you’d like to add photos and videos to your feed, you’ll need to go to the main page of Instagram and tap the upload button. It’s located directly in the middle. Once you click it, it’ll allow you to go through your photo and video library to add content. While it’s not recommended, you can even take pictures inside of the app. Once you’ve uploaded the content, you can add filters and captions before you send it off to the published photo feed.

 

Stories and Instagram Live

Instastories and Instagram Live are great ways for you to connect with your following in a “behind the veil” type of way. Instastories and the Instagram Live options show up as circles at the top of the app. In each circle, you can easily see the person who’s sharing or is currently live. As you click on the circle, you’ll immediately see their content or enter a chat room where you can hang out for a live forum. It’s a great way to measure engagement since these options show you who watched your videos and who tuned into the live forum. People are welcome to comment either option. Comments from Instastories will show up in your direct messages.

Networking in Instagram

At the core, Instagram is a social networking site. Unless you’re Beyonce, the last thing you want to do is have an account and not follow anyone. Follow people and other brands that align with what you do. You don’t have to follow your competitors if you don’t want to. However, it’s good to find people in the niche market. It’s also great to find others in other markets. Cross promotion, tagging and mentioning other brands in your comments and captions will only make you even more visible to other people. Don’t forget to use a few good hashtags under your posts to attract the right following.

Now you know how to use Instagram for business and I hope this article will get you started in the right direction. If you have any questions, we are here to help.

 

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It got stuck in a crack!

 


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